The eight winners of the Peter's Farm Veal Competition of My market visited our country from 13 through 15 November. The Greek party consisted of the board and management of supermarket My market, as well as the branch butchers. Dirk Baars (Int. Account Manager ESA/Peter's Farm) and our Greek agent Kostas Stamatelos (Euro Food Quality) hosted the visit. Peter's Farm Veal is now available in nearly all 224 My market shops in Greece.
During the multi-day visit, Amsterdam was explored by tour boat on the first day. Naturally, the Peter's Farm chain was covered extensively. After showing the official film, Dirk Baars presented further information on the animal-friendly Peter's Farm system. Subsequently the production location, animal feed company Navobi, and the Peter's Farm veal farm of the Jansen family in Otterlo were visited. The top 3 of the competition received an official trophy from Dirk Baars. Several supermarkets and wholesalers were visited on the last day. The programme was concluded by a unique piece of Dutch history: De Zaanse Schans.
Peter’s Farm is the only meat supplier to have its own page (brand page) on My market's website. Please click here to visit the page. Additionally, six skin-pack products can now be ordered online through the My market E-shop in the whole of Greece. Please click here to visit the E-shop.