Peter's Farm Presentation for My market in Athens

14-12-2017

More than 130 butchers, store staff, managers and directors of My market got in the beginning of December an enhanced Peter's Farm presentation. In the luxury Amphitheatre of Athens the attendees were informed by Dirk Baars (Account Manager Peter’s Farm) and Maurice Aalbers (Manager Marketing & Communication Peter’s Farm) about Peter's Farm. Chef and also former butcher Cees Goettsch gave a comprehensive veal cuts demonstration. The present Greek butchers really appreciated the explanation and look in “the kitchen”. 

On behalf of My market General Director, Mr Christoforos Gkokas and managers Archolekas and Kailas said some special words. Dr. Verginis and Kostas Stamatelos of our Greek agent Eurofood explained the collaboration with My market. By offering the official Peter's Farm plaque My market become also officially Peter's Farm Partner! At the end of the program the attendees enjoyed a Peter's Farm Veal buffet made by the Peter’s Farm chefs.

Since September, Peter's Farm Veal has available in 25 My market shops in Greece. These shops in Athens and the surrounding region currently offer 3 different types of Peter's Farm Veal products. The shops have been decorated with Peter's Farm posters, shelve cards and  flyers with Peter's Farm information specially developed for My Market.

Click here for the My market website.


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Better Life (Beter Leven)

Better Life Farmer Rob Foks is proud that he raises his calves under the better life mark of the Dutch Society for the Protection of Animals (De Nederlandse Dierenbescherming). In addition, he tries to make his company more and more sustainable.

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