With us, the traditional image was reversed: my husband "married into" the Peter's Farm that I had with my father, Geurt. Geurt has been rearing calves since 1960 and it was always clear to me that I wanted to do something with animals. That’s what led to this father-daughter partnership.
The really nice thing about Peter's Farm is the support we get. Every week, a representative comes by to discuss the management of the calves with us. In that way, you know that you're doing the right things. Do we have plans for the future? Nothing spectacular. We’d like to carry on farming the way we have until now. We don’t have much in common with the expansionism of the Dutch agribusiness. For us, it isn’t all about getting bigger.
The essence of Peter's Farm is the combination of focused personal attention on the calves and high-quality technological support. The latter is not so easy to get to grips with. As a farmer, you’re not taught these things, which is why I am so happy with my husband, Jan. He does all the technical work in the business. He may have married into it, but he’s now just as excited about Peter's Farm as we are.
View above our corporate film
Better Life Farmer Rob Foks is proud that he raises his calves under the better life mark of the Dutch Society for the Protection of Animals (De Nederlandse Dierenbescherming). In addition, he tries to make his company more and more sustainable.
View above the Better Life movie (in Dutch)