Peter’s Farm calves live in herds of approximately 60 animals and have the freedom to walk around. They choose when and how much they want to eat and whether they wish to move about, stand, lie down, play or sleep. The calves play with hanging balls and rub against brushes for self-grooming.
The calves fulfil their need to suckle by the provision of nipple feeding and dummy nipples. The Peter’s Farm system recognizes each calf by its electronic chip and it is left to each individual calf to decide when to eat and drink. In this way each calf can set up its own biorhythm. There is herd behaviour with ranking decided by the herd itself.
Wageningen University and Research Centre has concluded in a scientific research that the calves on a Peter’s Farm are raised under more animal welfare-friendly conditions compared with calves living in a group housing system.
The Netherlands Nutrition Centre Foundation mentions Peter's Farm on its website as an example of a concept that has extra attention for animal welfare.
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Better Life Farmer Rob Foks is proud that he raises his calves under the better life mark of the Dutch Society for the Protection of Animals (De Nederlandse Dierenbescherming). In addition, he tries to make his company more and more sustainable.
View above the Better Life movie (in Dutch)